Three Lines – A Pitch Contribution for the Soft Redesign of Kunsthaus Zürich

Invited by Kunsthaus Zürich, we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image. Each approach adhered to key principles: generous artwork representation, contemporary typography, instant recognizability, a clear yet flexible layout, and a vibrant, welcoming holistic impression.

ARCHITECTURE AS KEY – Celebrating the New Building
Kunsthaus Zürich’s three buildings share a monumental presence. The Chipperfield extension and historic Pfister building are connected through vertical façade elements. This inspired a structured, line-based design that organizes content and creates playful visual spaces.

TRANSITION AS KEY – Embracing the Interim Phase
This approach employed a more restrained, neutral design to ensure a seamless transition into the planned 2027/28 redesign. The typography remained understated, reflecting the museum’s evolving identity while maintaining clarity and continuity.

LOGO AS KEY – Strengthening Visual Heritage
The Kunsthaus Zürich logo is its most recognizable identity element. By researching and reintegrating its typeface, we strengthened its heritage. Building on this, we proposed simplifying the identity to 'Kunsthaus,' highlighting its status as Switzerland's most comprehensive museum.

While the pitch remained a contribution, the proposals were not implemented.

• Propositions
• Visual Identity
• Posterdesign
• Motion Design
• Flyer Design

• Jury
• Priska Amstutz Kunsthaus Zürich
• Marie-Hélène Thornton Kunsthaus Zürich
• Sara Carla Nenzi Kunsthaus Zürich
• Alex Hefter Kunsthaus Zürich

• Team
• Lea Fischlin Project Management, Concept and Design
• Silvan Possa Concept and Design
• Sylvan Lanz Brand Typeface